Jordan McFadyen
Director & Founder
Strategic Marketing Lead
Aarti Desai
I connect the dots between insight and impact, delivering strategies that make real growth happen.
- Paid Advertising
- Marketing Strategy
Aarti is a seasoned growth marketer with a proven track record across startups and corporates in New Zealand, Australia, the UK, and Europe.
With a strong foundation in software, innovation, and technology, she has a knack for identifying strategic gaps and building marketing roadmaps that deliver tangible results.
She excels at developing comprehensive go-to-market strategies that integrate brand positioning, customer acquisition, and retention into cohesive growth engines and is the driving force behind our high-level client strategies.
She brings a practical mindset, a sharp eye for opportunity, and a collaborative spirit to every project. She’s not afraid to ask the tough questions (especially when she features on the For The Daring Growth Seekers podcast!), and is genuinely invested in helping businesses achieve their success.
Projects led
Green Meadows Beef
Turning Clicks Into Customers
Founded in 2012 by the Carey family, Green Meadows Beef epitomizes a legacy of farming in Coastal Taranaki, New Zealand. From humble beginnings, with roots tracing back three generations and spanning 420 lush acres, they now distribute across thirteen countries, working with like-minded partners who share their values around mindful consumption and sustainable farming. Their mission is simple: to provide Premium 100% Grass-fed Beef directly to your doorstep.
Red Jacket
The Civil, Structural and Geotechnical Engineering Experts
Red Jacket is a New Zealand-based provider of integrated engineering solutions, known for delivering innovative, outcome-focused design across a wide range of projects. Built on local expertise and a practical approach, Red Jacket supports clients from concept to completion, ensuring efficient, tailored results every time. Their strength lies in solving complex problems with grounded, real-world engineering insight.
New Plymouth Airport
Cultivating Sustainability and Culture at New Plymouth's Airport.
New Plymouth Airport is more than a regional gateway – it’s a connection point for the Taranaki region, rich in cultural identity and committed to sustainability. With a strong focus on creating a culturally vibrant and environmentally responsible airport, New Plymouth Airport continues to shape its identity around the values of community, heritage, and innovation.
Meet the rest of the team
Jacqueline McFadyen
Operations & Co-Founder
Juliet Yee
Strategic Marketing Lead
Flynn Beeman
Marketing Coordinator
Whoever you get.
Whoever you end up working with here, the first two questions are the same: are we right for each other, and what does it cost. Nine questions answers both.