Ep 831 Apr 202621 minStrategy
AI Won't Fix Bad Ads: Stop Blindly Trusting the Algorithm
Too many businesses are switching on AI features in their Google and Meta ad accounts without understanding what they're actually doing and it's costing them


The weekly marketing podcast for New Zealand and Australian business owners and small marketing teams working out what the AI era actually changes. Jordan and Jacqueline from Done By Nine talk through how customers find you now, what’s working in paid ads and strategy, and what to do about it, in plain language. Off Mic episodes share the other side: what it’s really like to grow a business as a couple.
Previously released as Marketing Mindset. The back catalogue is all here.
Listen free wherever you get your podcasts:

Director & Founder
I’m building Done By Nine into a purposeful marketing leader for ambitious businesses navigating the AI era.
Ep 831 Apr 202621 minStrategy
Too many businesses are switching on AI features in their Google and Meta ad accounts without understanding what they're actually doing and it's costing them
Ep 822 Feb 202632 minInterview
We're exploring why most businesses are getting video marketing completely wrong - and what actually works.
With Andrea Bozzi
Ep 8128 Jan 202615 minStrategy
37% of consumers now start their searches with AI tools like ChatGPT instead of going straight to Google.
Ep 8022 Jan 202623 minStrategy
We're back for 2026! And today's episode we unpack advertising in the age of AI!
Ep 7923 Oct 202516 minStrategy
OpenAI's new browser - Atlas - has been launched.
Ep 7813 Oct 202514 minInterview
A recent MIT report found 95% of business AI projects fail to deliver any return on investment.
With Kieran Lee
We say what we think on the show, and the same applies here. Nine questions, an indicative price, and a straight answer on whether we’re right for your business.