Why We Killed the 'Marketing Mindset' Podcast

Jordan: Well, welcome to the podcast, another episode, and slightly different episode today, because it’s a podcast episode but also a little bit of an announcement as well, because we’re going to have a slight change of direction. You might have noticed from the podcast title that slight change in direction about where this podcast is kind of heading, some of the learnings that we’ve had about launching a podcast in the first place, and essentially where we’re taking it in the future. And I say we because joining me today, Jacqueline from Done By Nine as well.

Jacqueline: Hi, Jordan.

Jordan: Welcome back to the podcast. This is episode number two, three or maybe four for you joining us.

Jacqueline: Oh, two, maybe two, three.

Jordan: And obviously today, the reason that we’ve brought you on here today is because we’re having a bit of a change in terms of the podcast, the direction where we’re kind of heading. So I wanted to kind of come on here really quickly and just do a really quick episode around the change itself. But also I think the reason we’ve done the change also pulls right back into our values as a business, as Done By Nine. So that’s why I wanted to pull you in, just to have a bit of a chat about that, because we have been doing a lot of work around that side of the business, and the values and our mission, and where we’re kind of sitting. So I really wanted to pull you in, just to give us a bit of an insight into that.

Jordan: So firstly, though, the rebrand. We’re changing slightly. Obviously, we’ve been doing this podcast maybe for two years. And it’s been around a brand called Marketing Mindset, which has been fine, because I guess the whole point of this podcast was to teach and to…

Jacqueline: The educational.

Jordan: Yeah. And try to share things that we learn about marketing when we learn it. So instead of holding on to that information for our clients or for our own strategy, trying to share as much as that as we go about. So that hasn’t changed, but what has is the title. So what we found in some of the feedback we’ve got around the podcast was, the more that we kind of shared more about our own business, and how you and I are kind of growing a business together as a couple, people were quite interested in some of those topics in those episodes.

Jacqueline: Yeah, totally. I think it was the interest of sort of the culture and the community, and what sort of helps align the new Daring Growth Seekers with the direction on where the business goes.

Jordan: Correct. So we’ve spent quite a bit of time looking at ourselves, looking at our core values, and obviously it’s been five years, so they have developed over the time as well. Now you’ve just leaked the title of the podcast. So it’s For The Daring Growth Seekers is where we’re heading, yeah?

Jacqueline: Yeah. I thought you’d already done that in a future podcast.

Jordan: So For The Daring Growth Seekers is where we’re sitting. You can probably tell, because obviously listening to the podcast, you can see it up on your screen, whatever.

Jacqueline: I just stole his thunder.

Jordan: But that is the title of the new podcast. But not only that is, we’ve kind of had this shift, because we want it to continue to be educational. We still want to be able to share these types of information about marketing, with more of a focus on marketing in the AI era. Because this era that we’re going through right now is a massive change in how we market our business, how customers and clients are actually finding businesses as well.

Jordan: But also an opportunity for you and I to even share some of the behind the scenes of how we’re building Done By Nine, our business and our agency, and how we work with our clients, and some of the challenges we face, not only as a business, but also working as a couple. And one of those things you’ve just pointed on was constant learning, constant growth, and we’ve been putting a lot of work into our values, which has driven also the change, the name change of this particular podcast. So tell me about that process, the values. Go back to, when did we start looking at this?

Jacqueline: We’ve always kind of had a look at our values, but probably not in depth. And it’s kind of changed when we’ve started joining the EOS framework. So our values have, we’ve kind of developed them over time. So the values that we had when we first started have definitely evolved from back then. We may have had 10 or 12. And right now, they didn’t kind of fit, they didn’t align, we maybe didn’t know what they were. So we spent quite a few days looking at ourselves, really nailing down what our core values are, to actually be our culture, to be our DNA, to be what we’re going to live and breathe and do for the future.

Jordan: It’s interesting. We obviously work with a lot of different clients and a lot of different businesses, and we onboard a lot of businesses. And one of the constant things that I am always surprised about, especially with well-established businesses, ones that I think well-established, well set up, and they’ve got certain aspects of their business which are perfect and really solid. But a lot of businesses we chat to, on our onboarding questionnaire that we have as part of our agency, don’t have a mission, they don’t have values that they align to, which I just, I find really interesting. So that was one of those catalysts of why we wanted to re-look at our values.

Jordan: And I think going back to your point, also trying to condense how much they were, because I guess the more values we had, it might have sounded clever, but then we were unable to live to those values day in and day out.

Jacqueline: Yeah, day in and day out, we weren’t able to reflect back and say, okay, are we living to this value? Are we, take for example, the Daring Growth Seekers, it’s an opportunity to face challenges, it’s to be able to be lived by, it’s able to aspire to them when clients come to us with ideas. Are we challenging ourselves? Are we putting the ideas out there? Are we giving them the best opportunities that we can?

Jordan: So just to give an insight into our business, what are the three, so we landed on three different values here.

Jacqueline: Yes. And we workshopped this with our business coach and with some other people, and we came out with three values. So our three values are obviously the Daring Growth Seekers, passionately dedicated and inspiringly curious.

Jordan: Which I think all do pretty well in terms of kind of bucketing who we are as people, how we kind of operate. Inspiringly curious is kind of driven by essentially even this podcast, the fact that for us to even put on a podcast, we need to be curious enough to be able to see where the industry is changing, where marketing is changing, how AI is disrupting things, but also being curious enough to be able to really delve into different strategies for our clients, and different ways at looking at things in different avenues. Sadly with marketing, there’s no silver bullet, there’s no answer that we can just give you, and then you’re off and running and everyone’s millionaires.

Jacqueline: Wonderful. It’s a team culture. We need to be able to ask the questions, we need to be able to listen, and then we need to be able to work with them to come up with a solution to get the desired outcomes.

Jordan: Correct. And then we’ve got passionately dedicated. So explain that.

Jacqueline: Passionately dedicated, it just means that essentially we go all in. We’re here with you through the rollercoaster, through the good and through the bad. We’re on the journey together, as a partnership, as a community. It’s not you’re going to hear from us at the start of the month and the end of the month. We’re here.

Jordan: Yeah, and I think it’s also, the way I see it as well, that we actually do enjoy what we do. We enjoy helping businesses with our skill, which is around marketing and navigating marketing strategies, and navigating Meta and Instagram and Facebook, and websites and AI, and how that all kind of affects things. So I guess it’s also about showing how dedicated we are to being able to help empower and work with businesses of different levels, of different stages of their business as well, to be able to do better and grow.

Jacqueline: It’s about going on the journey together, right? We’re here for the challenges, but we’re also here to celebrate the wins with you and to work through the projects.

Jordan: And then we come to Daring Growth Seekers, which was one of the values that really stuck with us. And I think it was one of those. So we’re recording this today in our apartment in the middle of New Plymouth. And so there might be a little bit of traffic noise outside today. But I remember when we actually came up with these values, literally we had a senior leadership meeting, and we decided literally to do it on our kitchen table, up here in the apartment up in New Plymouth.

Jacqueline: Well, it’s quite fitting. It’s where we started in COVID times, right?

Jordan: Yeah, true. So it’s kind of like we came back to the kitchen table to figure out what these values were. And now, yeah, I remember when we came up with that.

Jacqueline: Yeah, it was one that got questioned a lot.

Jordan: Yeah, but then once we workshopped it and figured it out, it just kind of clicked, yeah?

Jacqueline: Yeah, definitely. Once we unpacked it, it showed who we are. It showed what our culture of our team is. It showed that we’re here to embrace the challenges, but also the opportunities that can be presented.

Jordan: And I think the other big thing for us as a business, trying to figure out, obviously, education is a big part of what we do, and trying to empower the clients that we work with, either through workshops or one-on-one, or through us literally running their marketing strategies for them. But the whole aim of the game with marketing and with business is to grow, and to grow beyond the purpose of that business as well. So I think that’s where the Daring Growth Seekers come in. It’s all well and good to learn stuff about how AI is working and how Meta is working and Instagram is working. But at the end of the day, if it’s not actually helping you or your business grow, what’s the point, you know?

Jacqueline: Yeah, it’s definitely there as a support, as a community, and knowing that we are here in the forever changing climate, and we’re going to seek out those opportunities and suggest ideas.

Jordan: Yeah, so that’s essentially where we’re at. So we’re moving away from Marketing Mindset, and just focusing on some of that educational content that we’ve become known for. And we really appreciate the audience that we have, who listen to the podcast and give us feedback on it. So we really appreciate that. And workshopping these ideas, we decided to take one of these values and really use it to run this podcast moving forward. Moving forward as well, still keeping with the short educational pieces of content around things that are changing the market, things that we are learning, things that we are workshopping with clients, being able to share that as much as possible on here.

Jordan: But also trying to share a little bit more around, I guess, the behind the scenes of how you and I are even trying to navigate this as well, and navigating it not only like all other businesses, navigating running a business during the AI era, in an industry that is getting disrupted by AI, but also doing it with your spouse as well, which I think is an interesting kind of challenge.

Jacqueline: Definitely. I think those challenges, as most people will understand, is our day sometimes isn’t just the normal day-to-day nine to five, where we get to say, see you later, and close the door. Those business conversations sometimes do tend to flow over to the dinner table, or to after hours. And it’s being able to navigate that, and get the work done, as well as get the balance of family life.

Jordan: Awesome. So we’ve already nailed on the next podcast topic. We will be back. And Jacqueline, I’m going to get you back on here as well to discuss. You mentioned at the start around working with EOS, and it’s all based on a book called Traction, and it’s a great kind of business process system. And I really want to unpack that a little bit more, because I think that’s a really interesting process that we’ve been through. It’s something that you’ve driven within the business. And I think it’ll be interesting to unpack how that has kind of helped us over the past, should I say, about nine months?

Jacqueline: Yeah, it’s been a newish journey, but I think it’s definitely working for our team and how we operate.

Jordan: So, yeah, we’ll be back to discuss some of that in a future episode. Obviously, we’ll continue with the educational content as well. We’ll bring that through. But again, this was just a real quick intro into For The Daring Growth Seekers, where this podcast has started, where it’s kind of going. And even, we’ll start sharing some big ideas that we have around how we can even take this even further, with not only the business, but also the podcast, and the way that we work with businesses through our workshops and things like that. And even building out a pretty special project in the background, of actually trying to help learn from other business owners that are in similar positions to what you and I are.

Jacqueline: Just talking to people, right? Like, talking, you can get so much information and knowledge that just clicks sometimes.

Jordan: That’s true. So, again, thank you so much for listening to the podcast and sticking around. And, again, if you’ve got any feedback, or any of the topics or content that you’d like to hear, you’re more than welcome to let us know. And thank you, Jack, for coming back on. And, yeah, we’ll definitely have you on a future episode. And thanks for being a part of building this.

Jacqueline: Can I get a pay rise here?

Jordan: Yeah, well, not really. Not really, but you’re going to be a part of this new journey of this new podcast, For The Daring Growth Seekers. And I’m looking forward to it.

Jacqueline: Exciting.