- Grow your own, anywhere
No backyard required.
Grow your own, anywhere
Plant Where You Can’t is on a mission to make gardening available to everyone, regardless of space or lifestyle. Founders Joel and Kate believe that modern design and functionality can coexist, which is why their products are crafted to seamlessly blend with contemporary aesthetics.
The Challenge
Plant Where You Can’t had a powerful mission, and needed a brand to match.
They needed a complete brand identity built from the ground up that could capture their unique vision, resonate with their audience, and establish a strong foundation for their launch.
We needed to translate their core ethos of accessible, stylish, and nature-inspired urban gardening into a memorable and cohesive visual brand.
The Strategy
Our strategy was to develop a brand identity that was both modern and organic.
The logo features a thoughtfully elevated ‘A’ in ‘Plant,’ subtly hinting at the idea of growth. The color palette, with its harmonious blend of sage green and sand tone, draws inspiration from nature and was carefully chosen to resonate with modern urban gardeners. To complement this, we used a clean sans-serif font with gently rounded edges, creating a design that feels both approachable and contemporary.
We also crafted a refined flower logomark as a secondary brand asset, designed to enhance brand versatility and reinforce the brand’s visual identity across diverse applications, including packaging, merchandise, and digital platforms.
Services
- Brand Creation
- Digital Design
- Marketing Strategy
- Paid Advertising
The Results
Since its launch, the new brand identity has enabled Plant Where You Can’t to seamlessly integrate into the market and build a strong, recognisable presence.
Their planters not only reflect a carefully crafted aesthetic but also embody the brand’s ethos, making them instantly recognisable. Through cohesive social media campaigns, impactful advertising, and unified packaging that leverages the new brand assets, Plant Where You Can’t has successfully connected with its target audience and established itself as a memorable and trusted name in the urban gardening space.
What they said
"Renee’s passion for our product and dedication to our brand’s success made all the difference. Renee went above and beyond to bring our vision to life, guiding us through the process with creativity, professionalism, and took the time to gain a deep understanding of what we were aiming to achieve. We couldn’t be happier with the final result!"
Kate & Joel, Founders, Plant Where You Can’t