Shutters By Design
Elevating the everyday.
Shutters By Design was founded by creative duo René Koolen and Janine (J) Evans, two design lovers from New Zealand with a shared vision: to craft shutters that go beyond function, bringing depth, warmth, and quiet sophistication to the spaces we live in. Their focus is on creating bespoke, built-to-last shutters that embody the principles of slow interiors, products that are thoughtfully designed, beautifully made, and enduring in both style and quality.
The challenge
Shutters By Design needed a brand identity that would reflect their values: beautiful craftsmanship, quiet sophistication, and enduring design.
They required a contemporary brand identity that would sit comfortably in the interior design and home styling space: modern, simple, classic, and elevated. Beyond a logo suite, they required a cohesive visual identity, website, and supporting collateral that could communicate their vision while allowing the product to take centre stage.
The strategy
Our approach was to craft a brand identity that felt contemporary, sophisticated, and timeless – a true reflection of Shutters by Design’s values and vision.
We developed a refined visual identity with a clean, modern logo suite and a simple yet elevated colour palette designed to embody quiet sophistication. The website was intentionally kept functional and intuitive, allowing the shutters to take centre stage while reinforcing the brand’s focus on clarity, craftsmanship, and considered design. To complete the identity, we created brand collateral that extended the same aesthetic seamlessly across every touchpoint, ensuring consistency and sophistication whether clients engaged online or offline.
The results
The final brand identity captured the essence of Shutters by Design – thoughtful, detail-oriented, and design-driven
The website showcases their product with simplicity and elegance, while the brand identity reinforces their elevated position in the market. Most importantly, René and J felt the brand was a true reflection of who they are and the values they bring to their clients.
What they said
“Right from the start, every step of the process has been fun and exciting. We love how you got us, and the project. You have been inspiring and motivating, enabling us to really nail our positioning in the market. You came up with innovate ideas, and totally on point copywriting, all in a very short time frame, the result being a business profile, we are really proud of! Thanks again…you have totally taken our expectations to the next level!”
Janine Evans
Founder, Shutters By Design
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