- Good Vibes Only
Meat Street
Good Vibes Only
Meat Street is all about flavour, freshness, and accessibility, bringing quality meat products to supermarket shelves across New Zealand, at a value-driven price point. But beyond price, the brand is built on a sense of community. Underpinning Meat Street’s ethos is the idea that these are the kinds of products you want to share with your ‘street’.
The Challenge
Meat Street was a new player in a competitive supermarket space, and needed to make an immediate impact on the shelf.
The challenge was to create a visual identity that would stand out visually and build instant recognition in a category where customers often make split-second buying decisions.
Designed for busy households, the brand offers something for everyone. Meat Street was developed as an accessible, value-focused meat brand for supermarkets, positioned in the 3 for $20 range. The branding needed to communicate this positioning while still feeling vibrant, appealing, and full of personality.
The Strategy
Our goal was to create a visual identity that was bold, approachable, and instantly recognisable.
We developed the Meat Street brand from the ground up, creating a visual identity inspired by the energy of street-food culture. The packaging was designed to balance a strong shelf presence with clear communication. We used high-impact typography and a suite of vibrant neon-style illustrations on a dark background, delivering a punchy, modern, and urban feel. The design also made it easy for shoppers to quickly identify their preferred products and flavour profiles.
Services
- Brand Creation
- Illustrations
- Packaging
The Results
The Meat Street visual identity commands attention and tells a flavour-forward story.
The Meat Street branding and packaging delivers a strong, shelf-ready presence. Clear hierarchy, bold typography, and strategic colour coding make it easy for customers to navigate the range, while the overall look reinforces Meat Street as the ‘go-to’ choice for everyday families.