How we measure campaigns (and why it’s not ROAS)

Are we being too narrow-minded when it comes to your marketing campaign strategy and calculating our ROAS (return on ad spend)?

Today I’m going to challenge your approach to measuring your marketing ROAS and introduce you to a new metric I want you to consider - your MER.

What’s your MER? I’m going to explain all and give you practical examples of why it's effective for your business, in today's episode.