Thread Lightly: How to Choose the Right Platforms for Your Business

‘Threads’ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome?

Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon?

In today's podcast, we’ll look at how to determine what platforms your business should focus its marketing efforts on, along with a look into the positives and risks of adapting your strategy today to include the shining new social platform, ‘Threads’.