How Archetypes shape winning marketing strategies

On this episode, we're joined by leading copywriter & brand strategy consultant Hayden Maskill who uncovers a brand archetype and explains how they form an integral part of your marketing strategy that you haven't yet considered.

Hayden breaks down the definition of an 'archetype' and explains its relevance to marketing, shares how understanding archetypes can help businesses create a more effective marketing strategy and will let you know how your business can identify the most appropriate archetype to represent your brand or product.