Beyond Page Views: How To Decode GA4

Google Analytics 4 - we’ve known about it for years. And since April 2022, Google warned us that 'Universal Analytics' was sunsetting in July 2023 - yes, THIS July.

However, it's being reported that 19 million websites haven’t yet made the switch.

This makes me think that a lot of marketers and business owners still don’t know how to use GA4, how it differs from its predecessor and why they need to make the switch now.