An Introduction // Jordan McFadyen

This podcast is about challenging both you and me to become the smartest marketers in the room.

As marketers, we're facing big questions and challenges from our leadership teams and boards, and business owners and founders are constantly thinking about how we can improve our marketing and grow our businesses while making payroll.

This pressure can lead to poor execution of our marketing, confusion from within our teams about what the direction is, and poor results in our sales departments.

As an entrepreneur currently in the early stages of growing a digital agency, I also face many of these challenges.

So my main goal is to explore and share ways we can all move away from random acts of marketing and start helping you build a long-term marketing strategy.