Grass-Fed Goodness
100% Grass-fed Angus Beef, from farm to plate.
Founded in 2012 by the Carey family, Green Meadows Beef epitomizes a legacy of farming in Coastal Taranaki, New Zealand. With roots tracing back three generations and spanning 420 lush acres, they’re committed to providing Premium 100% Grass-fed Angus Beef directly to your doorstep.
The challenge
Green Meadows Beef needed packaging and branded collateral that could grow with them, unifying their brand while celebrating each product.
This designs had to clearly communicate their core principles, a deep commitment to quality and a transparent farm-to-plate story, all while honouring the visual identity their customers already trusted.
As their product range expanded, it became increasingly important that new items felt cohesive with the existing brand while also highlighting what made each product unique.
The strategy
Our goal was to create a suite of packaging and brand collateral that could confidently support Green Meadows Beef’s product range.
Each piece of design work needed to reflect their core values and celebrate the unique qualities of the product itself. We leaned into their visual identity and refined it, ensuring consistency across packaging while allowing flexibility to hero product-specific qualities. Typography, imagery, and layout were carefully balanced to create strong shelf presence, easy recognition, and trust.
The results
We created a cohesive, elevated look across Green Meadows Beef’s growing product range, staying true to their brand while standing out on the shelf.
The packaging and collateral created a strong, recognisable brand in the competitive meat aisle, immediately communicating a premium, family-owned quality product.
As a result, this strengthened their presence in major New Zealand supermarkets.
What they said
“From concept through to final delivery, the whole process felt considered and collaborative. We always felt like we were in good hands, and the results speak for themselves.”
Nick Carey
Managing Director & Co-Founder, Green Meadows Beef
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