- From Newsprint to ‘Newsworthy’
College goes digital
From newsprint to 'newsworthy'
Whanganui Girls’ College is an inclusive, future-focused secondary school with a legacy of empowering young women in Whanganui since 1891. The college is committed to delivering a personalised, values-driven education that nurtures both academic excellence and personal growth. Renowned for its small class sizes and strong leadership pathways, WGC provides a vibrant environment where every student is supported to thrive.
The Challenge
In a competitive local market, Whanganui Girls' College faced declining enrolment numbers.
The school’s reliance on traditional newspaper advertising was failing to connect with a new generation of students and their families, leading to enrolment numbers dipping below the previous year’s target. Our mission was to bring their story into the digital age, crafting a compelling campaign that would boost Open Evening attendance and drive a successful enrolment campaign for the key Year 9 intake.
The Strategy
A digital strategy built on trust and targeting the right families, at the right time.
We designed a full-funnel, three-phase digital campaign to guide prospective families from initial awareness to final enrolment. The strategy was built on the core principles of trust, relatability, and relevance. By pairing authentic student voices with clear, parent-facing information, the content invited parents to truly see their daughters at WGC.
The campaign was delivered with precision, using geographic and interest-based targeting to ensure the key messaging reached the right audience at the right time.
Services
- Campaign Strategy
- Paid Advertising
- Digital Assets
- Landing Page Build
- Copywriting
The Results
A campaign so successful, it broke the internet (almost)
The campaign’s success became truly ‘newsworthy’ when it drove an unprecedented surge of traffic to the college’s enrolment page.
The volume of interested families was so great it overwhelmed the local web host’s server, temporarily taking the site offline. This wave of digital engagement translated directly into real-world demand, with Open Day interest so high the school had to source extra seating just to accommodate the crowd in their auditorium.
What they said
"The campaign was a standout success, reaching a wider audience than we ever imagined possible. Their strategic approach and creative execution significantly boosted our visibility and engagement within the community."
Nita Pond, Principal, Whanganui Girls’ College