- Integrated Engineering Solutions
Integrated Engineering Solutions
The Civil, Structural and Geotechnical Engineering Experts
Red Jacket is a New Zealand-based provider of integrated engineering solutions, known for delivering innovative, outcome-focused design across a wide range of projects. Built on local expertise and a practical approach, Red Jacket supports clients from concept to completion, ensuring efficient, tailored results every time. Their strength lies in solving complex problems with grounded, real-world engineering insight.
The Challenge
Red Jacket had a strong reputation within the industry and a solid client base, but their outward brand presence didn’t reflect the quality or innovation of the work they were delivering.
Their visual identity, messaging, and website felt outdated compared to the forward-thinking engineering solutions they were known for.
The challenge was to elevate how the business presented itself, visually and strategically, so that their brand matched the calibre of the work happening behind the scenes.
The Strategy
We began with a Marketing Strategy Deep Dive to uncover their strengths and growth opportunities.
From this, it became clear that a full rebrand wasn’t necessary; instead, a thoughtful brand refresh was the right path forward.
We refined and elevated their existing logo suite, then built a new set of brand guidelines to support a cohesive rollout across their existing touchpoints – all designed to modernise the look and feel of the brand without losing its roots. We also began the process of rebuilding their website to better reflect their values, capabilities, and innovative mindset, with a clear focus on user experience and positioning Red Jacket as a trusted, outcome-focused engineering partner.
Services
- Strategy
- Brand Identity Refresh
- Website Design
- Brand Collateral
- Social Media
The Results
The elevated brand identity gave Red Jacket a polished, professional presence that aligned with the work they were delivering on the ground.
The refreshed look and messaging now give both new and existing clients the confidence that Red Jacket not only understands their technical needs, but also leads with clarity, innovation, and credibility.
This project laid the groundwork for a more cohesive and compelling digital presence, opening the door to stronger marketing, better recruitment opportunities, and long-term brand consistency across all platforms.