- Boosting Our Taranaki Youth
Taranaki Youth Boost
Boosting Our Taranaki Youth
Taranaki Youth Boost is a partner-managed programme dedicated to nurturing the talent, learning and development of ambitious school-age tamariki and rangatahi across the region.
Originally pioneered as ‘Steelformers Youth Boost’ by Steelformers through Brendon Back and Brent Taylor, the initiative was created as a way to give back to the province and support young people chasing big goals.
The programme was later evolved by NP Partners, in partnership with Taranaki Foundation, into what is now known as Taranaki Youth Boost.
The Programme
Each month, five* school-age applicants from Taranaki receive $500 to help fund their talent.
Whether their passion is sport, music, arts or academic pursuits, Taranaki Youth Boost helps relieve financial pressure on whānau and strengthens the region’s future potential.
Over the past four years*, close to $50,000 has been invested into ambitious local youth. We are proud to be a Supporting Partner of the programme.
*Data as of February 2026.
The Challenge
The challenge wasn’t simply promoting the programme – it was building visibility and demonstrating real impact.
We needed to show that this wasn’t simply a donation initiative, but a structured programme creating tangible outcomes for tamariki, whānau and the wider community.
Our goal was twofold:
Amplify awareness
Grow recognition of the programme across the region and attract additional partners to expand its reach and sustainability.
Showcase impact
Bring the stories of the young people who’ve received a boost to life – highlighting not just financial support, but the ripple effect it has on confidence, opportunity and community.
The Strategy
As a Supporting Partner, our role was to build the marketing engine that would bring Taranaki Youth Boost to life – translating the programme’s heart-led mission into visible, shareable, and engaging touchpoints.
Our approach focused on highlighting the inspiring stories of the young people receiving support, strengthening awareness across Taranaki, and providing partners with the tools to share impact and drive engagement.
Services
- Website Build + Management
- Email Marketing
- Digital Billboards
- Brand Collateral
Key deliverables:
Website
We built and continue to manage a dedicated website that clearly communicates the programme’s purpose, while putting the powerful stories of recipients front and centre. The website also makes it simple for potential partners to understand how they can get involved and support Taranaki Youth Boost.
Digital Billboards
In partnership with MAD Media, we developed Digital Billboard Campaigns, rolled out across key locations in New Plymouth. Our approach has been to celebrate the programme recipients, raise awareness across the region, and attract new supporting partners.
Partner Kit
We also developed a comprehensive Partner Kit to help businesses amplify the programme’s reach. The kit provides ready-to-use social media content, impact stories and an image library, making it easy for partners to share the programme’s impact within their own networks and strengthen the community footprint of Taranaki Youth Boost.
The Results
Taranaki Youth Boost has a strong and consistent digital presence and a scalable framework for storytelling, which has increased visibility across the region and generated greater partner engagement.
Most importantly, the stories of local tamariki and rangatahi are being seen, shared and celebrated. The result isn’t just marketing metrics, it’s opportunity. By combining strategic storytelling with multi-channel amplification, we’ve helped ensure that more ambitious young people across Taranaki receive the boost they need to chase their goals.