Google Ads Strategy & Management: Driving Success for Business
GOOGLE ADS STRATEGY
Google Ads is a powerful tool for businesses looking to increase visibility and drive targeted & transparent revenue growth.
BRANDS
We manage over $2.4m of Google Ad spend annually for brands including...
HOW WE WORK
The Marketing Blend: Google Ads Strategy & Management paired with dynamic creativity.
As a results-driven Google Ads agency, we’re committed to cutting through the clutter and delivering clear, tailored Google Ads strategies and management services.
The proven Marketing Blend for Google Ads Management framework is a comprehensive, four-phase approach designed to maximise your ROI and drive transparent, tangible results for your business.
Our expert team develops a customised Google Ads strategy that covers search, display, shopping, and remarketing. We uncover new opportunities within the Google Ads platform and demonstrate their value in enhancing your overall digital marketing efforts, ensuring that your investment is secure and yielding the best returns.
From meticulous keyword research and ad creation to continuous optimisation and transparent reporting, our approach stays true to our mission of providing actionable, data-driven Google Ads management that gets results.
Phase One: In-Depth Analysis and Google Ads Strategy Development
Your Google Ads strategy will be meticulously crafted based on insights we gather from your team and in-depth analysis conducted by our PPC Google Ad experts. Together, we’ll clarify:
- Your target audience, their online search behaviours, and how you’re currently reaching them.
- Your competitors and how they are currently performing on Google. We’ll identify their strategies and show you how we can outperform them in Google search results.
- The critical business objectives and goals you aim to achieve through Google Ads, whether that’s a return on ad spend or a cost per lead.
- Your unique selling propositions and how to highlight them in ad copy.
- Your landing page experience, which determines how well you are likely to perform in a Google Ads auction.
This process lets us understand your business, customer personas, sales funnel, and digital marketing efforts. From there, we’ll advise how to allocate your Google Ads budget to maximise ROI and capture your ideal audience effectively.
Phase Two: Google Ads Campaign Incubator
In our ‘Google Ads Idea Incubator’ phase, we develop and document all the ideas generated to bring your Google Ads strategy to life. Without documenting this process, we’ve found that business owners and marketing teams can quickly get derailed and lose focus.
This essential step allows us to prioritise tactics, focusing on what will drive immediate results while planning for long-term growth as your Google Ads campaigns evolve.
Phase Three: The Google Ads Marketing Blend
With the strategy as our guide and the idea incubator as our critical tactics list, we begin blending these elements together to move you toward your Google Ads goals. We work across various Google networks and tools, finding the best ways to utilise AI and automation to ensure you get the most cost-effective management fees and return on your overall ad spend. Our approach includes:
- Search campaigns for high-intent keywords
- Adding ‘Performance Max’ to create power pair campaigns
- Display campaigns for brand awareness
- Remarketing to re-engage interested users
- Shopping campaigns (if applicable) to showcase products
The monthly Google Ads Marketing Blend is a reflection of the impact you want to make, your budget, and available resources. It’s presented in an easy-to-read format. This approach ensures full transparency on ad spend, tasks, and campaign progress, reinforcing our commitment to open communication and transparency.
Phase Four: Google Ads Campaign Implementation and Optimisation
As we implement your Google Ads strategy, our team takes care of every aspect to ensure your campaigns are kept up to date and performing at their best:
- Campaign setup and launch
- Ad creation with compelling copy and extensions
- Bid management and budget allocation
- Ongoing performance tracking and optimisation
- A/B testing of ads and landing pages
- Regular reporting and strategy refinement
Our team excels at creating powerful, ROI-driven Google Ads campaigns. We monitor and adjust your campaigns during the monthly Marketing Blend process, ensuring they’re in the right place at the right time to capture prospects, attract customers, and sustainably increase your business revenue.
By leveraging our expertise in Google Ads management, we put you in a solid position to dominate search results, outperform competitors, and achieve your online marketing goals.
Is The Marketing Blend Right For You?
Nine questions, three minutes later, you’ll be on your way toward gaining greater clarity with your marketing.
case study
"They act as a virtual 'Chief of Marketing Officer'. From strategy to implementation they handle the whole works for us."
Micheal Welten
Business Development Manager, Lawhub Christchurch
Our digital marketing strategy achieved a total revenue jump of 744%, after only 3 months.
Simple Separation
Professional Services
After 6 months, online sales were up 167% on the same period 12 months prior.
Green Meadows Beef
Food & Beverage
The online footprint of a prominent and respected law firm increased by over 400%*
Auld Brewer Mazengarb & McEwen
Legal Services
Our full suite of digital marketing expertise.
With your comprehensive marketing strategy in place, we blend a set of tactics that take into consideration your goals, your audience, and the resources you have available at the time.
With our agile pricing model, our clients choose the price they want to allocate to marketing each month, and we build a marketing plan around this, taking into consideration the impact you’d like to have and the resources you have to do it.
Social Media Advertising
We create scroll-stopping, data-driven social media advertising for platforms like Facebook and Instagram, delivering authentic content that drives measurable results for your brand.
Content Marketing
We get to know your brand and tell your unique story by crafting compelling and impactful content to capture your audience’s attention, foster genuine connection, and cultivate brand loyalty.
Graphic Design
SEO
We create content that targets your specific niche audience and moves your website up in Google (for example) search results.
Email Marketing
Connect with your ideal customer, right in their inbox, through a segmented, automated and personalised email marketing strategy.
Frequently Asked Questions
We work in a unique ‘Agile Pricing’ model with no long-term contracts and no ‘pie in the sky’ retainers, meaning your marketing budget is allocated efficiently.
As a strategy-first marketing provider, we guide all our clients through ‘Phase One’ to ‘Phase Three’ at a minimum, ensuring a comprehensive strategy.
The initial cost for clients starts from $4,500 NZD + GST (depending on the complexity and size of their business), and no long-term commitment is required.
If this initial budget is out of reach, consider starting with a ‘Marketing Blend Consultancy’ option, which is designed for smaller budgets and new businesses, where we help provide the strategy and you self-implement.
Initial results can often be seen within the first few weeks of launching a campaign. However, for optimal performance and ROI, allow 2-6 months for continuous optimisation and refinement.
Your campaign’s success hinges on your Google Ads history, the data you’re already providing to Google, and your conversion tracking efforts.
Google works like a compounding interest account – the more data you can feed to it, the better (and faster) your campaign performance will be.
While our ability to directly edit your site depends on your CMS, we always provide detailed recommendations for landing page optimisations during the ‘Marketing Blend’ process.
We’ll give you specific, actionable insights on what changes need to be made to improve your Google Ads performance and conversion rates.
We work very closely with your marketing team or key business stakholders throughout the entire Google Ads management process.
Regular communication via Slack and email ensures you’re always in the loop and able to provide input on campaign strategy and performance.
We maintain direct connections with dedicated Google Account representatives in both Sydney and Dublin Google HQs, ensuring we’re always informed about the latest updates.
Additionally, we regularly attend events like the recent Google Marketing Live event in Sydney, keeping us at the forefront of Google Ads innovations and best practices.
We take a strategy-first approach,using our dedicated ‘Marketing Blend’ framework, dedicating time to truly understanding your audience, business model, goals, KPIs, and website landing pages before launching campaigns.
This comprehensive understanding sets your campaigns up for success from the start, ensuring a more targeted and practical approach.
No implementation services can get funding. Some of our digital marketing services may be eligible for up to 50% funding through the Regional Business Partners network.
This includes a variation of our one-to-one sessions as we work through ‘Phase One’ to ‘Phase Three’.
Again, please note that setup and implementation services mentioned above are not covered.
Eligibility criteria vary across New Zealand, and funding is not guaranteed.
Your first introduction to Done By Nine will likely be with Jordan McFadyen (Done By Nine Founder).
During our discovery call, we’ll ask a series of questions to understand your specific needs, and information about your business before matching you with the marketing strategist that will have the best fit to your industry and needs.
Our team of marketing strategists has experience with various businesses, from start-ups to large enterprises, B2B to e-commerce, and it’s important for you that we match the best skills to match your business.
Transparency is KEY! We give our clients full access to their ad accounts and analytics so that they can access it at any given time. Plus as part of your monthly Marketing Plan, you’ll have a clear picture on the goals that you need to track – and we’ll track them for you.
We provide a full summary of how your marketing plan is performing which allows us to adjust and pivot if needed.
We are members of both the Google, META, Aircall and Klaviyo Partnership Programs.
However we also work with other marketing tools including Mailchimp, Active Campaign and Hubspot.
The Google Partners program is designed for advertising agencies and digital marketing professionals who qualify based on the spend they manage, their qualifications and ad quality scores. It allows these partners certifications, exclusive training sessions, industry research and further benefits.
We do! We have our very own specialised digital design team in-house. They work closely with our campaign strategists to develop tailored creative that not only matches your brand identity, but also converts your leads.