Workshop Resources
Prompt Examples
Repurposing - Distill Prompt Example
Act as a Content Strategist. Read the attached Your task is to distill this article into its core strategic components. Provide the following in a structured list:
1. The Core Problem: A one-sentence summary of the main issue.
2. The Proposed Solution: A one-sentence summary of the call-to-action.
3. Key Audiences Mentioned: List the different groups of people this article is relevant to.
4. Three Most Powerful Statistics or Quotes: Extract the three most impactful data points or direct quotes.
5. Three Key Takeaways: Summarize the main arguments into three bullet points.
Repurposing - Adapt Prompt Example
Now act as a professional copywriter. Using the distilled information, write a post for {BUSINESS NAME} Follow these instructions:
1. Brand Voice: Refer to my brand voice guideline
2. Structure: Start with The Core Problem, elaborate on a Key Takeaway using a Powerful Statistic, and end with The Proposed Solution.
3. CRITICAL: Ensure the entire post is written in {BUSINESS NAME} brand voice
4. The tone of voice should be in the style of the brand voice, NOT cringe and not cliche. Do not use metaphors, catch phrases or jargon. Do not use the words “”ensure””, “”in the realm of””, “”in the world of””, “”Remember””. Avoid using em dashes “—”.”
Expand & Repurpose Prompt Example
Now, take the core message and expand it into a three-part Instagram campaign targeting {AUDIENCE}:
1. Audience Tuning: Rewrite the content for a ‘Consumer’ audience (e.g., parents). The tone must be simple and emotive, not formal.
2. Asset Creation: Generate a three-slide Instagram Story script with visual ideas and a separate caption for a static image post.
3. Brand Consistency: Ensure all generated content adheres to our official brand voice.