https://donebynine.com/learn/ Marketing that helps daring businesses stay ahead of digital change, and turn it into growth. en-nz Wed, 01 Apr 2026 07:59:57 GMT https://donebynine.com/learn/ai-wont-fix-bad-ads-stop-blindly-trusting-the-algorithm/ https://donebynine.com/learn/ai-wont-fix-bad-ads-stop-blindly-trusting-the-algorithm/ This week, I was auditing a new client’s Google Ads account, and I spotted something that’s becoming all too common. They’d switched on AI Max a few weeks back. Prompted by Google’s swift marketing of the new product. The algorithm was running wild, pulling in Wed, 01 Apr 2026 07:59:57 GMT Jordan McFadyen https://donebynine.com/learn/the-decision-zone/ https://donebynine.com/learn/the-decision-zone/ We know AI tools like ChatGPT, Claude and Gemini are exploding – even AI Mode built inside of Google searches are changing the game – but are people actually using them? Well, the latest data suggests that they are. A ‘2026 AI and Search Behaviour Study’ seen on an industry publication, Search Engine Land, shows Wed, 28 Jan 2026 01:23:59 GMT Jordan McFadyen https://donebynine.com/learn/chatgpt-just-announced-ads-heres-what-you-should-know/ https://donebynine.com/learn/chatgpt-just-announced-ads-heres-what-you-should-know/ The start of 2026 has really started with a bang for marketers and honestly – it feels like we havent had the chance to take a summer holiday, as we’ve already seen some big announcements and advancements in the world of advertising and marketing online. Thu, 22 Jan 2026 20:34:10 GMT Jordan McFadyen https://donebynine.com/learn/what-nz-business-leaders-really-think-about-ai/ https://donebynine.com/learn/what-nz-business-leaders-really-think-about-ai/ We sat down with NZ business leaders to talk AI. Here’s what they said. We wanted to get past the generic AI reports and stats that come out of the US. So, we got a group of New Zealand business leaders in a room to Wed, 24 Sep 2025 21:14:58 GMT Jordan McFadyen https://donebynine.com/learn/breaking-googles-ai-mode-is-live-in-nz-australia/ https://donebynine.com/learn/breaking-googles-ai-mode-is-live-in-nz-australia/ Google has just switched on ‘AI Mode’ in search for New Zealand and Australian businesses. This is a significant change to how people find information – and something we’ve been planning for a while now. Essentially, we’re moving away from the ten blue links we’ve Fri, 22 Aug 2025 04:31:42 GMT Jordan McFadyen https://donebynine.com/learn/ai-max-guide-for-business-owners/ https://donebynine.com/learn/ai-max-guide-for-business-owners/ Google just rolled out a new campaign type to Google Ads that **they claim** could either grow your leads by nearly 30% …. it could simply burn through your entire marketing budget. It’s called AI Max, and it’s active in Australia and New Zealand Google Wed, 09 Jul 2025 21:50:35 GMT Jordan McFadyen https://donebynine.com/learn/google-killed-keywords-and-most-businesses-dont-know-it-yet/ https://donebynine.com/learn/google-killed-keywords-and-most-businesses-dont-know-it-yet/ Are “keywords” dead? It feels like only a few years ago that we would open Google, type in one or two words, scroll through the results, and find a website that we thought would answer our question. But that’s all changing – we’re now not just using one or two words on Google. We’re asking Wed, 11 Jun 2025 19:27:53 GMT Jordan McFadyen https://donebynine.com/learn/welcome-google-ai-mode/ https://donebynine.com/learn/welcome-google-ai-mode/ Stop optimising for yesterday’s Google and start preparing for tomorrow’s reality with search and discovery. Thu, 05 Jun 2025 05:26:02 GMT Jordan McFadyen https://donebynine.com/learn/is-hello-first-name-dead-heres-the-communications-that-customers-actually-want/ https://donebynine.com/learn/is-hello-first-name-dead-heres-the-communications-that-customers-actually-want/ Today an email from Google hit my inbox that we need to talk about. They’ve conducted some research that shows that customers care far less about personalisation – AKA seeing their name in your emails – than you might think. What they actually want is content relevance. So, let’s dive into this new data that Wed, 02 Apr 2025 02:21:57 GMT Jordan McFadyen https://donebynine.com/learn/why-chatgpt-isnt-talking-about-your-business/ https://donebynine.com/learn/why-chatgpt-isnt-talking-about-your-business/ You’re obsessing over the wrong thing with AI. It fascinates me that marketers and business owners are still so caught up in asking ChatGPT to write their next social post or email newsletter. There are multiple online discussions about headcount and how AI automation is going to change various industries. They’re entirely forgetting something much Mon, 17 Mar 2025 03:04:23 GMT Jordan McFadyen https://donebynine.com/learn/is-ai-creating-a-culture-of-lazy-marketers/ https://donebynine.com/learn/is-ai-creating-a-culture-of-lazy-marketers/ You’ve invested in AI tools for your team. On paper, everything looks good. Content is being produced faster, campaigns are launching more frequently, and your team seems more productive than ever. But you’ve noticed something concerning is also happening. The creative spark that used to drive your marketing is dimming. Presentations feel templated, and social Thu, 27 Feb 2025 02:29:41 GMT Jordan McFadyen https://donebynine.com/learn/the-digital-marketing-funnel-is-dead/ https://donebynine.com/learn/the-digital-marketing-funnel-is-dead/ The modern customer journey is like taking my six-year-old into a toy store – chaotic, unpredictable, and easily distracted by the next shiny object. One minute they’re focused on the dinosaur they came for, the next they’re three aisles over looking at the Lego. And just when you think they’ve made a decision, something else Mon, 03 Feb 2025 19:25:07 GMT Jordan McFadyen https://donebynine.com/learn/where-did-all-your-website-traffic-go/ https://donebynine.com/learn/where-did-all-your-website-traffic-go/ Executives, business owners, CEOs, and leadership teams love numbers, especially metrics, KPIs, and performance indicators that scream success. But my question to you today is: What happens when those numbers don’t add up like they used to? Welcome to the world of zero-click content, where we’ll explore the new cold hard truths that businesses need to Fri, 24 Jan 2025 02:35:37 GMT Jordan McFadyen https://donebynine.com/learn/what-tiktok-knows-about-marketing/ https://donebynine.com/learn/what-tiktok-knows-about-marketing/ It’s no secret. AI is revolutionising marketing. So my question today is, does authentic, community-driven content still matter? I’ve finished analysing the TikTok ‘What’s Next in 2025 Trend Report’. Their analysis and the success businesses achieve on that platform suggest that it matters more than ever. The Power of TikTok in Today’s Marketing Landscape You Thu, 23 Jan 2025 20:34:28 GMT Jordan McFadyen https://donebynine.com/learn/how-to-use-ai-content-tools-the-right-way/ https://donebynine.com/learn/how-to-use-ai-content-tools-the-right-way/ Discover how to strategically use AI content tools without losing your authentic voice. Learn the latest content strategies for 2025 and why video-first content matters. Wed, 15 Jan 2025 21:54:54 GMT Jordan McFadyen https://donebynine.com/learn/ai-will-transform-marketing-in-2025/ https://donebynine.com/learn/ai-will-transform-marketing-in-2025/ The marketing landscape is on the cusp of its biggest transformation since the internet. AI isn’t just another tool – it’s a fundamental shift in how we’ll approach marketing. But here’s the critical part: AI will amplify both your strengths and weaknesses. This means 2025 isn’t about resisting change – it’s about preparing for it by strengthening your marketing foundations. Mon, 06 Jan 2025 22:33:02 GMT Jordan McFadyen https://donebynine.com/learn/are-ceos-from-100-years-ago-cringing-at-todays-content-creating-business-owners/ https://donebynine.com/learn/are-ceos-from-100-years-ago-cringing-at-todays-content-creating-business-owners/ I saw a post on social media recently that bothered me. Sure, it was a meme intended for entertainment, but it still bothered me. It featured a video clip of Seinfeld and the caption read: “Every business owner in 2024 being forced to become a Wed, 06 Nov 2024 00:58:21 GMT Jordan McFadyen https://donebynine.com/learn/unlocking-your-business-potential/ https://donebynine.com/learn/unlocking-your-business-potential/ Have you ever noticed that sometimes, big challenges push you to act quickly, while smaller problems just get ignored? This can be explained by The Region Beta Paradox, a psychological concept that explains why people sometimes respond better to big issues than small ones. It sounds odd, right? But it happens because major problems force Wed, 30 Oct 2024 23:19:17 GMT Flynn Beeman https://donebynine.com/learn/sales-and-marketing-are-feuding-and-its-costing-you/ https://donebynine.com/learn/sales-and-marketing-are-feuding-and-its-costing-you/ Sales blame the lead quality. Marketing blames not understanding the true needs of a prospect. CEOs and business owners are blaming a lack of communication between both departments. Having sales and marketing alignment is crucial. I’ll preface this article by mentioning that this alignment issue Wed, 09 Oct 2024 22:46:56 GMT Jordan McFadyen https://donebynine.com/learn/essential-b2b-marketing-strategies-for-q4/ https://donebynine.com/learn/essential-b2b-marketing-strategies-for-q4/ We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses. Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time. However, in this podcast, Tue, 01 Oct 2024 22:30:07 GMT Jordan McFadyen https://donebynine.com/learn/why-personal-branding-matters/ https://donebynine.com/learn/why-personal-branding-matters/ In today’s interconnected world, personal branding has become a potent tool for driving business success. Whether you’re an individual or part of a team like me, the ability to cultivate a strong personal brand can significantly impact your professional journey and open doors to exciting opportunities. Join me as we delve into the world of Tue, 10 Sep 2024 23:39:24 GMT Flynn Beeman https://donebynine.com/learn/no-silver-bullet/ https://donebynine.com/learn/no-silver-bullet/ Summary: We’ll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation. In this discussion, we’ll cover: – The misconception of viral content as a marketing strategy– Essential components of a strong brand strategy– Importance of defining your Unique Wed, 04 Sep 2024 03:33:04 GMT Jordan McFadyen https://donebynine.com/learn/audience-centric-marketing/ https://donebynine.com/learn/audience-centric-marketing/ Prefer video? You can view the video version here. Exclusive Audio Recording Written Transcript Your feeling the squeeze of tightening budgets? Struggling to make a big marketing impact with limited resources? If so, you’re in right place, because today we’re stepping you Wed, 21 Aug 2024 05:11:00 GMT Jordan McFadyen https://donebynine.com/learn/facebook-business-manager/ https://donebynine.com/learn/facebook-business-manager/ Facebook Business Manager, while powerful, can also be a major headache to navigate and understand. If you’re stuck with Facebook Business Manager – you’re not alone. Many businesses need help navigating this powerful tool, but fear not – we’ve got you covered. In this comprehensive guide, we’ll break down everything you need to learn about Fri, 16 Aug 2024 04:38:20 GMT Jordan McFadyen https://donebynine.com/learn/stop-relying-on-chatgpt-for-content-creation/ https://donebynine.com/learn/stop-relying-on-chatgpt-for-content-creation/ Businesses and organisations are still using ChatGPT to write all of their content. Copy and paste, done and dusted, too easy. Despite so many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand Thu, 23 May 2024 20:18:53 GMT Jordan McFadyen https://donebynine.com/learn/is-google-search-still-valuable-for-your-business/ https://donebynine.com/learn/is-google-search-still-valuable-for-your-business/ Have you ever wondered what value Google Search will bring your business in the coming months and years? Consider this: Could it be that Google search, a staple in your strategy, might hold a different weight in the future due to the Search Generative Experience? Wed, 01 May 2024 21:14:06 GMT Jordan McFadyen https://donebynine.com/learn/marketing-scenario-planning-what-levers-should-you-pull-when-you-face-a-challenge/ https://donebynine.com/learn/marketing-scenario-planning-what-levers-should-you-pull-when-you-face-a-challenge/ As marketers we face challenges daily – but a common mistakes we see businesses and marketing teams make it facing these challenges with a reactive mindset. Low site traffic, lead quality, creative not converting – the list of challenges goes on and differs between businesses. So how can we remain agile in the face of these challenges – while also sticking to our marketing strategy? In this podcast we’ll cover how small tweaks can lead to significant impacts and keep your marketing afloat and ahead in the game. Together, we’ll learn how you can turn challenges into opportunities with the right moves while introducing you to our ‘Agile Marketing Strategy Board’. Wed, 03 Apr 2024 06:46:39 GMT Jordan McFadyen https://donebynine.com/learn/how-to-master-your-q4-marketing-strategy/ https://donebynine.com/learn/how-to-master-your-q4-marketing-strategy/ Q4 can be an overwhelming experience for business owners and marketing teams. The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. From leveraging and building an audience in preparation for Black Friday to optimising ad costs and focusing your metrics on reach, sales and conversions. I’ll offer some actionable insights to alleviate stress and set your business up for a solid end to the calendar year. Wed, 20 Sep 2023 19:16:51 GMT Jordan McFadyen https://donebynine.com/learn/googles-search-generative-experience-what-does-it-even-mean/ https://donebynine.com/learn/googles-search-generative-experience-what-does-it-even-mean/ Search Generative Experience – what does this even mean? This is one of those topics that sounds confusing and over your head – but when you dive in and explore how search engines, like Google, are adapting you’ll soon start to realise that small changes to your marketing strategy could set you up well for the AI-driven future of search engine marketing. Today we’ll chat about the small steps you should be taking now to ensure you’re setting your business up to thrive in a ‘new search’ world. Wed, 16 Aug 2023 19:49:16 GMT Jordan McFadyen https://donebynine.com/learn/how-we-maximise-a-crm-for-marketing-success/ https://donebynine.com/learn/how-we-maximise-a-crm-for-marketing-success/ Wasted resources and missed revenue opportunities could be hurting your business, but you may not have a clue that it’s hurting you, if you’re not using a strategic CRM. Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients, using a CRM. You’ll get an understanding of we automate tasks, keep track of our key marketing campaigns and social media and ensure the CRM helps us stay on track towards hitting our marketing goals and overall marketing strategy. Wed, 26 Jul 2023 19:54:53 GMT Jordan McFadyen https://donebynine.com/learn/how-to-streamline-and-maximise-your-content-distribution/ https://donebynine.com/learn/how-to-streamline-and-maximise-your-content-distribution/ You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object. It’s a content recipe for disaster. So today I’ll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content that remains relevant and allows us to reshare and redistribute forever. Wed, 19 Jul 2023 19:49:22 GMT Jordan McFadyen https://donebynine.com/learn/how-to-choose-the-right-platforms-for-your-business/ https://donebynine.com/learn/how-to-choose-the-right-platforms-for-your-business/ Threads’ has suddenly jumped on the scene (even quicker than Meta were anticipating), but is this simply another case of shiny object syndrome? Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon? In this article we’ll look at how to determine what platforms your business should focus it’s marketing efforts on, along with a look into the positives and risks of adapting your strategy today, to include the shining new social platform, ‘Threads’. Wed, 12 Jul 2023 19:17:44 GMT Jordan McFadyen https://donebynine.com/learn/how-data-privacy-is-shaping-the-future-of-marketing/ https://donebynine.com/learn/how-data-privacy-is-shaping-the-future-of-marketing/ Are you confident about understanding data privacy and how it influences your business’s marketing strategy? It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, you might be left scratching your head about what that means for your business and your strategy. On today’s podcast, we’ll take you through the labyrinth of online privacy and cookies, their role in marketing, and the concerns they raise. We’ll then explore how online privacy policy changes can impact your marketing approach and I’ll give you some insight into strategies to thrive in a seemingly cookie-less world. Thu, 06 Jul 2023 05:00:00 GMT Jordan McFadyen https://donebynine.com/learn/how-winning-brands-kept-winning-during-a-recession/ https://donebynine.com/learn/how-winning-brands-kept-winning-during-a-recession/ Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy. On today’s podcast, we’ll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours. We’ll look at becoming customer-centric, and flexible and focusing on creating unique value propositions while demonstrating the importance of adaptability and innovation with your current marketing strategy. And by adapting your strategy through understanding and meeting consumer needs during tough times, you could emerge stronger Wed, 28 Jun 2023 23:21:07 GMT Jordan McFadyen https://donebynine.com/learn/multi-channel-marketing-avoid-putting-all-your-eggs-in-one-basket/ https://donebynine.com/learn/multi-channel-marketing-avoid-putting-all-your-eggs-in-one-basket/ You’ve been busy building a sandcastle at the beach. You’ve put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you’ve built. That’s exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a policy U-turn tomorrow, threatening your digital existence? Tuning into the multichannel strategy is not a mere trend, it’s an evolution. It’s how you reach, resonate, and reap the rewards for your business. Wed, 21 Jun 2023 09:03:37 GMT Jordan McFadyen https://donebynine.com/learn/up-your-ad-game-facebook-ad-strategies-that-are-working-for-us-right-now/ https://donebynine.com/learn/up-your-ad-game-facebook-ad-strategies-that-are-working-for-us-right-now/ Facebook has updated their ‘Five Ad Performance Pillars’ and have given updated advice on leveraging the platform’s machine learning and automation to optimize your ad performance. From the latest trends in creative to the most influential audience targeting tactics, in today’s podcast, we’ll look at Facebook’s ‘Five performance pillars’ along with actionable advice on what’s working in our ad campaigns right now. Wed, 14 Jun 2023 20:44:57 GMT Jordan McFadyen https://donebynine.com/learn/leveraging-competitor-analysis-for-better-marketing/ https://donebynine.com/learn/leveraging-competitor-analysis-for-better-marketing/ Right now, understanding your competitor’s strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis. We’ll explore some vital concepts, and I’ll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation. Wed, 07 Jun 2023 20:48:17 GMT Jordan McFadyen https://donebynine.com/learn/the-inside-story-of-our-rebranding-journey-at-done-by-nine/ https://donebynine.com/learn/the-inside-story-of-our-rebranding-journey-at-done-by-nine/ As we all evolve, businesses need to refresh their image, keep up with trends, and ensure they’re resonating with their audience. But rebranding isn’t just a switch you flip overnight; it’s a journey, a transformation that comes with challenges. On today’s podcast, we’ll pull back the curtain on our rebranding process at Done By Nine, from the why to the how, and even the important ‘should we be doing this?’ question. Whether you’re a business looking to revamp your brand or just curious about the process, this is your backstage pass to the ins and outs of rebranding. Tue, 30 May 2023 06:55:06 GMT Jordan McFadyen https://donebynine.com/learn/steal-our-strategy-how-we-market-a-marketing-company/ https://donebynine.com/learn/steal-our-strategy-how-we-market-a-marketing-company/ At Done By Nine we’ve just hit the 3 year mark, so on today’s podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company! I’ll give you an understanding of what’s worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your organisation. Wed, 10 May 2023 23:22:39 GMT Jordan McFadyen https://donebynine.com/learn/how-not-to-use-ai-in-your-business/ https://donebynine.com/learn/how-not-to-use-ai-in-your-business/ The Call for a Temporary Halt to AI Development AI technology is advancing rapidly, perhaps too fast for some. Tech leaders, including Elon Musk and Steve Wisnick, have released an open letter calling for a temporary halt to artificial intelligence development. They cite potential risks to Sun, 16 Apr 2023 10:55:42 GMT Jordan McFadyen https://donebynine.com/learn/the-power-of-personas-how-to-create-effective-buyer-personas-for-your-marketing-strategy/ https://donebynine.com/learn/the-power-of-personas-how-to-create-effective-buyer-personas-for-your-marketing-strategy/ LinkedIn recently released a whole new set of B2B targeting options on its advertising platforms. It serves as an excellent reminder of why it’s so crucial for you to understand and market to your direct customer persona. So what are the new LinkedIn targeting features and why, and how, should you be reviewing your customer personas to build a better marketing strategy? Sat, 01 Apr 2023 11:08:14 GMT Jordan McFadyen https://donebynine.com/learn/digital-marketing-kpi-examples/ https://donebynine.com/learn/digital-marketing-kpi-examples/ When it comes to digital KPIs for marketing, understanding what’s working and what’s not is crucial for achieving success. And that’s where marketing KPI examples come in. These key performance indicators give us a measurable value that tells us whether our vital marketing objectives are being met or not. But with so many KPIs to choose from, it can be overwhelming to know which key marketing KPIs to focus on. That’s why we’ve compiled a list of the most critical marketing KPI examples for you to consider. Thu, 16 Feb 2023 11:08:30 GMT Jordan McFadyen https://donebynine.com/learn/blog-design-is-the-silent-ambassador-for-your-brand/ https://donebynine.com/learn/blog-design-is-the-silent-ambassador-for-your-brand/ When we think of business strategy, we think “how do we maximize ROI?” or, “how do we increase revenue?” But, have you ever stopped to think about the role that digital design actually plays in getting you there? Thu, 19 May 2022 11:13:00 GMT Renee Landers https://donebynine.com/learn/the-fundamental-checklist-you-need-to-complete-today/ https://donebynine.com/learn/the-fundamental-checklist-you-need-to-complete-today/ If you don’t have the basic on-page search engine optimisation nailed – nobody will even be able to find it with a Google search. Fri, 22 Apr 2022 11:17:00 GMT Jordan McFadyen https://donebynine.com/learn/google-ad-quality-scores/ https://donebynine.com/learn/google-ad-quality-scores/ We uncover what the Google Ads Quality Score is, why as advertisers we need to care about it (and how to spot it when it becomes too much of an obsession). Fri, 25 Mar 2022 11:22:00 GMT Jordan McFadyen https://donebynine.com/learn/how-we-build-epic-facebook-audiences-for-our-ad-campaigns/ https://donebynine.com/learn/how-we-build-epic-facebook-audiences-for-our-ad-campaigns/ Are you struggling to get real value from your Facebook Ad campaigns – or simply don’t know if they’re even working? This article will share the recipes and ideas we use to build killer Facebook audience combinations and campaigns. Wed, 16 Mar 2022 11:26:00 GMT Jordan McFadyen https://donebynine.com/learn/revealed-how-to-increase-instagram-engagement-2022/ https://donebynine.com/learn/revealed-how-to-increase-instagram-engagement-2022/ The digital sphere continues to evolve and as it does we’re keeping on top of emerging trends and the newest market insights to share with you. The team at Hubspot have pulled together their Instagram Engagement Report for 2022, analysing over 1 million accounts and 110 million posts to bring you the best industry insights, and, once again, we’re hitting our keyboards, armed with coffee, ready to digest the report. Thu, 10 Mar 2022 11:28:00 GMT Chelsea Sait https://donebynine.com/learn/exposed-10-signs-its-time-for-a-new-website/ https://donebynine.com/learn/exposed-10-signs-its-time-for-a-new-website/ New year, new website?! Web design trends are changing all the time. Your business and your competitors’ businesses evolve. Consumers become pickier, and buying trends alter. This week we’re revealing just some of the examples that dictate that a new website or website refresh is needed. Tue, 16 Nov 2021 11:30:00 GMT Renee Landers