Marketing Case Study
Lauderdale Law is a Sydney based law firm on a mission to protect the assets of hardworking Aussie homeowners and building professionals.
DEFINITION
When Lauderdale Law came to us, their business was growing rapidly, and so was their client base. They recognised the need for a brand identity that not only represented who they were but also matched their ambitions for the future. We built their new brand from the ground up, followed by a Marketing Strategy to amplify their reach.
Industry
Professional Services
SERVICES
- Brand Creation
- Social Media Templates
- Print Marketing
- Website Build
- Paid Advertising
- CRM Managment
WEBSITE
THE WORK
When Lauderdale Law approached us, they knew it was time to elevate their brand into something more mature and professional. But they didn’t want to lose the warm, approachable feel that made them unique. They envisioned a brand that could attract high-end clients while keeping a tongue-in-cheek vibe that reflected their personality.
We started by crafting a bold and distinctive visual identity. The colour palette was a standout – steering away from the cold, corporate blues and greys of typical law firms, we introduced warm, earthy tones that exuded friendliness and relatability. The typography also broke the mould, with friendly, rounded fonts that evoked an analog, almost 70s-inspired vibe. This combination gave the brand a unique, human touch that stood in stark contrast to the harsh, digital aesthetic common in their industry.
“They took our brand and, with a few sort of kernels of ideas that we gave them, they’re able to create an entire new look and feel that really took us to a new level.”
The result? A brand identity that not only elevated their presence but also made their clients feel like they were dealing with real people, not a faceless corporate machine. It’s a look that draws people in and leaves a lasting impression.
“We worked with Renee and all the creative aspects of our brand. She has this incredible ability to align with the company’s unique vibe while still steering the brand with its own artistic vision, her collaborative spirit paired with her keen understanding of our identity made the branding process and inspiring journey.”
Lauderdale Law’s branding needed to embody their ‘No BS’ approach – bold, clear, and unapologetically authentic.
Together, we’ve built a brand that is as unique and individual as the firm itself, ignoring the conventions of typical law firms and embracing its own buzz.
